Stories by Jennifer Moyer

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

The relationship between public relations and marketing has traditionally been perceived as edgy.

There are four basic rules to keep in mind when communicating bad news.

Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.

▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.

Celebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.

For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.