Stories by PRNEWS

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

The use of social media just got a little more relevant—and risky—for publicly traded companies.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.