Stories by PRNEWS

“CCO” Starting to Command Hefty Salary

June 10th, 2013 by

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.

School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

June 10th, 2013 by

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

June 3rd, 2013 by

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

What Would You Do Differently If You Were Launching Your Agency Today?

June 3rd, 2013 by

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

June 3rd, 2013 by

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

Tips for Communications Pros Doing Business in Africa

May 29th, 2013 by

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

May 27th, 2013 by

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

SEC Rule May Boost Cooperation Between PR and Investor Relations

May 27th, 2013 by

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.