Stories by David Baake

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.