Stories by Tracy Schmaler

The use of social media just got a little more relevant—and risky—for publicly traded companies.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

It may not do much for out-of-work actors, but this new Oreo ad is a pretty cool reminder of how brands are increasingly using animation to get their messages out.