Stories by PRNEWS

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.

Career communicators will invariably say their skills and expertise are highly transferable. That is 100% true—with one exception.

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics.

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.

A bad reputation can cost you dearly. Office workers lost some confidence in Q1.

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.