Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.
Stories by Al Maag
First Questions When a Crisis Hits: How, Whether and Where to Respond
March 11th, 2013 by PRNEWSA blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
How To Deliver A Rip-Roaring, Effective RFP
March 11th, 2013 by Tim MunroeKnowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.
Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It
March 11th, 2013 by PRNEWSIt’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.
Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea
March 4th, 2013 by PRNEWSPR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
When a Company Changes its Culture, Communicators Play a Critical Role
March 4th, 2013 by PRNEWSChanging an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Report: Public Skeptical of Social Listening
March 4th, 2013 by PRNEWSSince the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns
March 4th, 2013 by PRNEWS▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Campaign Evaluation: Logic Models Ensure Results
March 4th, 2013 by Maria RodriguezEvaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard
Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs
March 4th, 2013 by PRNEWSThe kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social