Stories by Derek LaVallee

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?

CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.

In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.

▶ Another Excuse to Banish ‘Spray and Pray’ for Good : Mistargeting your messages is a chronic problem in PR—and it’s starting to get worse. According to the 4th annual consumer survey by social Web

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.

The ampersand not only is part of the agency’s logo, but indicative of a culture that places a premium on cooperation. That goes for both internal and external purposes.

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.