There are four basic rules to keep in mind when communicating bad news.
Stories by Steven Fink
How To: 5 Things That Communicators Should Know About Twitter’s Vine
April 8th, 2013 by Jason WoodwardVine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.
Smaller-Sized PR Agencies Ramp Up Digital Services; Online Media Consumption Now Exceeds Offline Use Share Buttons Boost Email
April 8th, 2013 by PRNEWS▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second
Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver
April 8th, 2013 by PRNEWSFor its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
Celebrity Activity on Social Media Illustrates Transformation In PR
April 8th, 2013 by PRNEWSCelebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.
Moving Up By Staying on Top of the Bottom Line
April 5th, 2013 by Brian SperoFor communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
5 Ways to Turn Off Journalists When Pitching Your Story
April 4th, 2013 by Rebecca BenisonTo make life a little easier, here are some things not to do when pitching journalists.
5 Steps for Persuading Execs to Improve Their Communications
April 2nd, 2013 by Howard TombAn abundance of self-confidence from executives can strain effective communications.
Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities
April 1st, 2013 by PRNEWSWhen commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none
Interactivity Weak Link for PR Agency Sites
April 1st, 2013 by PRNEWSA recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site