Stories by PRNEWS

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Biz Leaders’ Long-Term Focus Plays Well with Public; More Teens Using Smartphones to Access the Internet

April 1st, 2013 by

▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently

Study Shows PR Pros Making Progress In Following the Barcelona Principles

April 1st, 2013 by

Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.

5 New Technologies to Spice Up Your PR Mix

April 1st, 2013 by

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

Succession Planning: It Applies To Communicators Themselves, Too

April 1st, 2013 by

If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City

March 25th, 2013 by

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others

How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

March 25th, 2013 by

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few

Communicators Outline Strategies For Enhancing Brands’ Influence

March 25th, 2013 by

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

Why the Best PR Defense is a Good, Solid Offense

March 25th, 2013 by

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Lanny Davis’ Crisis Management Rules: Tell it All, Tell it Early, Tell it Yourself

March 25th, 2013 by

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.