Stories by Liz Guthridge

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels?

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.

As PR Newswire prepares to celebrate its 60th anniversary, I’ve been focused on trends in content spanning six decades. So what’s changed in the last 60 years? How about in the last three years?

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”

There are myriad reasons for organizations to change their names, including a pending merger; a lawsuit from a company with a similar name or (in many cases) the original name limits the company in the marketplace.

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.