Stories by PRNEWS

Gary Grates, president and CEO of Boxenbaum Grates Inc. , New York, was named the 1995/96 “Outstanding Alumnus” of the journalism and public relations department at Utica College of Syracuse University. Grates also initiated the… Continued

MERCOMM Inc. , Ossining, N.Y., issued a call for entries for its yearly corporate annual report contest. The entry deadline is May 10. Winners will be announced at a ceremony in New York on July… Continued

The annual “Creativity in Public Relations Awards” will be announced next week at a dinner reception May 14 in New York at the Plaza Hotel, beginning with cocktails at 6:00 p.m. The annual recognition event… Continued

MediaMap , Cambridge, Mass., a provider of media relations databases and software, announced a new database covering the business and financial media. The database covers more than 1,500 editors and reporters at newspapers, magazines and… Continued

News/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued

Luis Morales, president of the Public Relations Society of America, has retired as director of marketing and communication at Robert Morris Associates, a banking industry trade group in Philadelphia. Morales will continue to serve out… Continued

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued