Stories by PRNEWS

Supported by the Amoco Foundation, Public Relations Student Society of America members at Florida International University (FIU) in Miami developed a 72-page hurricane preparedness guide for South Florida residents. Approximately 300,000 copies will be distributed… Continued

The Women Executives in Public Relations (WEPR) Foundation last week awarded its 1996 “Social Responsibility Awards” to American Express Co., Avon Products Inc., the Chevrolet Division of General Motors Corp. and The Sara Lee Corp..… Continued

Imagine your surprise upon calling up the Web site for what you think is People for the Ethical Treatment of Animals (PETA). Lo and behold, you’re a visitor of the People Eating Tasty Animals site,… Continued

The PR profession is taking a close look at what is working for professional service organizations (e.g. law firms, accounting firms, etc.) and what isn’t. Many recipes for success that existed five years ago have… Continued

Eastern nations. Agencies in Spain and Portugal are experiencing strong demand for their services, according to retired PR executives Ray and Juanita Josephs, who met with firm executives in both countries during a recent trip… Continued

As former Eastern Bloc nations begin building democratic and capitalist societies, the public relations profession there is expanding, as last month’s meeting of the International Public Relations Association (IPRA) in Hungary confirmed. Showing public relations’… Continued

High-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued

The CreaTECH Conference, held May 23-24 in New York and sponsored by the American Association of Advertising Agencies (4As) and AT&T Worldwide, explored how to creatively use the Internet to enhance your image and your… Continued

If you are looking for ways to handle a corporate crisis–or better yet, prevent it–you may find insights in a new book from amacom. In “Corporate Self Defense,” Steve Albrecht describes a number of well-known… Continued

With the PR agency business booming, many firm owners are deciding that the time is right to sell. While buyers often are looking at a purchase as a way to add new capabilities or snag… Continued