Stories by PRNEWS

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 17, 2014.

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.