Stories by Reg Rowe

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.