Stories by PRNEWS

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.