Stories by PRNEWS

19960902 PRSA NAMES 22 FELLOWS September 2, 1996 PRSA NAMES 22 FELLOWS September 2, 1996 The Public Relations Society of America (PRSA) last month inducted 22 professionals into its College of Fellows. The distinction recognizes… Continued

19960902 PR PROFESSORS NAME LEADERS September 2, 1996 PR PROFESSORS NAME LEADERS September 2, 1996 At its annual meeting Aug. 10-13, the Public Relations division of the Association for Education in Journalism and Mass Communication… Continued

19960902 EXEC TAPPED FOR SEC ROLE September 2, 1996 EXEC TAPPED FOR SEC ROLE September 2, 1996 Mark Thompson, senior vice president of corporate communications at The Charles Schwab Corp. [SCH], San Francisco, last month… Continued

19960902 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MediaMap, Cambridge, Mass., a provider of media database services for PR executives, announced that next month it will begin updating… Continued

19960902 PR LIABILITY INSURANCE OFFERED September 2, 1996 PR LIABILITY INSURANCE OFFERED September 2, 1996 American International Group [3437Z], New York, announced last month that it is offering media liability insurance to public relations firms.… Continued

19960902 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 Given the size and… Continued

Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions–managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued

19960902 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 Given issues’ potentially broad impact and complexity, issues management present public affairs executives with… Continued

19960902 H&K TAPS MEDIA EXEC September 2, 1996 H&K TAPS MEDIA EXEC September 2, 1996 Hill and Knowlton Inc., New York, hired Geoffrey Smith as managing director of the media group in the firm’s flagship… Continued