Stories by PRNEWS

With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing,… Continued

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New… Continued

30 Rockefeller Plaza Suite 800 E New York, N.Y. 10112 Phone 212/506-3288 Editor’s Note: It’s worth your while to put this show on your PR target list for several reasons: it’s not the typical morning… Continued

April 1: Public Relations Society of America National Capital Chapter, "PRSA National Environmental Conference," Washington, D.C., 703/641-1100. April 4-5: Society of Professional Journalists, "Region 5 Conference," Southbend, Ind., 317/653-3333. April 6-11: Columbia Business School, "Sales… Continued

For public affairs agencies and government organizations, the Internet has become a helping hand that extends the reach of their messages and, in many cases, saves them immeasurable time. In short, it’s a necessary PR… Continued

Nine out of 10 people who responded to a recent survey about corporate communications believe corporate leadership recognizes the value of a strong corporate reputation and eight in 10 believe a strong corporate culture and… Continued

Peter Kenderdell, executive director of programs for the Public Affairs Council, Washington, D.C., has been promoted to VP. The move was triggered by president Raymond L. Hoewing’s recent retirement and Douglas G. Pinkham’s transition to… Continued

Maximizing the World Wide Web as a key place to establish a rapport and relationship with the media can be a tricky thing: On the Internet, you can keep journalists abreast ofwhat your organization or… Continued

Executives at Ruder Finn, a 50-year-old New York PR house, were faced with an unusual challenge when they learned March 20 that a Ruder Finn senior VP and a former account representative were charged with… Continued

This week, we look at two incidents that highlight issues of cultural diversity. The first is Reebok and how its embarrasing choice of the name "Incubus" for a sneaker triggered a flood of jokes, and… Continued