Stories by PRNEWS

For Web-savvy hospital marketing departments, online fundraising holds extraordinary potential for new donors. Admittedly, many of the kinks of doing business online need to be worked out, especially where consumer comfort levels and security issues… Continued

Prescription drug broadcast ads have been liberated from strict FDA advertising restrictions on "brand only" messages, which could only mention product brands – no indications. In response to growing requests from Rx manufacturers and some… Continued

Carving out a "competitive personality" for healthcare organizations is often the decisionmaker or breaker for consumers who are looking for compelling reasons to choose (or pass up) your particular hospital, network or health plan. And… Continued

August 25-26 Symposium on Integrated Healthcare; Integrated Healthcare Report and the University of California, Irvine, College of Medicine. Aspen. 909/336-1586. September 7-10 Congress on Health Outcomes & Accountability; The Zitter Group. Washington, D.C. 800/270-8440. September… Continued

Who: Anthem, Inc. (Indianapolis) merged with Blue Cross & Blue Shield of Connecticut (North Haven, Conn.) When: Aug. 1 Total PR/Marketers: 71 (50-Anthem; 21-BCBSConn.) Effect on PR/Marketing: The most obvious effect is the name change… Continued

As far as healthcare crisis communications goes, the Columbia/HCA fiasco has provided healthcare communicators a brilliant and constantly unfolding case study in how not to handle a crisis involving a host of healthcare fraud charges.… Continued

I was lucky. The first time I was exposed to an actual SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis in action was for and with a Fortune 100 client as a full-fledged member of the integrated marketing communications (IMC)… Continued

NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

September 18: Public Affairs Council, "Measuring the Value of Public Affairs," Arlington, Va., 202/872-1790. September 18-19: Effective Communications Group, "Advanced Writing & Interviewing Workshop," San Francisco, 201/444-3147. September 19: Public Affairs Council, "Benchmarking Public Affairs,"… Continued

On The Radar Screen UPS Uses its Web Site To Reach Media During Crisis Even though UPS and Teamsters union officials had reached a stalemate during mediation talks (as of PR NEWS’ press time Aug.… Continued