Stories by PRNEWS

Public Relations: The Art or Science of Controlling the Uncontrollable By Katharine Delahaye Paine CEO and founder, The Delahaye Group, Inc. http://www.delahaye.com Sooner or later it’s bound to happen. You walk into your office one… Continued

New Hires Bionutrics Inc., Phoenix, appointed Sandra Gotham Meehan senior VP, corporate communications; was managing partner of Gotham Meehan Partners, New York. Carlson Wagonlet Travel, Minneapolis, appointed Patrice Vick director communications and PR; was assistant… Continued

Bridesmaid’s Anxiety Inspires Well-Timed Agency Drive and Lands New ClientIt’s a universal complaint by women: bridesmaids’ dresses can only be worn once. After the big event, these garments are usually sentenced to life in the… Continued

CHICAGO – Communicators whose corporations are in the acquisition or merger mode know that legalities limit much of what they can say or do. But instead of sticking to a mum’s-the-word tactic, there is much… Continued

August 11-13: Winning Strategies for Corporate Communications in Healthcare Organizations; International Quality & Productivity Center. San Francisco, Calif. 800/882-8684. August 15-19: American Psychological Association annual convention. APA. Chicago. 202/336-6008. August 25-26: Symposium on Integrated Healthcare;… Continued

Who: Vencor Inc. (Louisville, Ky.) acquired Transitional Hospitals Corp. (Las Vegas) When: June 20 (effective) Total Employees: 80,000 (4,500 Transitional; 7,500 Vencor) Effect on PR/Marketing: The Transitional acquisition was a strategic marketing move to expand… Continued

Hispanic Marketing New Spanish Consumer Guides Close the Communication Gap To help millions of Spanish-speaking Americans better understand instructions, warnings, and other information on how to use nonprescription medications, the National Consumers League (NCL) recently… Continued

Health maintenance organizations enter into contracts with subscribers and other contracts with physicians who provide health care services to subscribers. Recent legal developments suggest that HMOs may be obligated to disclose to their subscribers the… Continued

To make doing drugs "uncool" for teens, healthcare marketers have to do more than preach it, by backing up anti-drug messages with useful incentive-based strategy that this trendy target can relate to and immediately benefit… Continued

Important Niche Market Found in Family Caregivers Marketers of consumer healthcare products would be smart to target the more than 25 million family caregivers in this country, according to a recent survey by the National… Continued