NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40’s, the National Cancer Institute, a department of the… Continued
Stories by PRNEWS
Hospital Finds Video Unique Approach To Annual Report
April 3rd, 1997 by PRNEWSAt Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to… Continued
Calendar
April 3rd, 1997 by PRNEWSJune 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed… Continued
Columbia/HCA Sponsors ESPNET SportsZone Health Area
April 3rd, 1997 by PRNEWSWhile online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in… Continued
High-Profile Incidents At Hospitals Are Often Decided In Court of Public Opinion
April 3rd, 1997 by PRNEWSA single, unusual death in a hospital can sometimes put it into a crisis management mode, so one can imagine the intense situation when a small facility experiences dozens of such deaths in one year.… Continued
Customer Research Plays Key Role In Designing New HMO
April 3rd, 1997 by PRNEWSSAN FRANCISCO – From personal computers to trendy salad greens, California has a reputation as a market innovator. With its Access+ health plan, another company from the Sunshine State – Blue Shield of California -… Continued
As One Company Can Attest, A Strong Reputation Doesn’t Always Carry the Plan
April 3rd, 1997 by PRNEWSSAN FRANCISCO – When you think of John Deere, what comes to mind? Tractors? Lawnmowers? Grain? Feed? SHMOs? As anyone familiar with the Nike, Nabisco, or Netscape logos will attest, brand identification is a desirable… Continued
Settlement Reached In Lawsuit Between Atlanta PR Houses
March 31st, 1997 by PRNEWSTwo sparring PR firms in Atlanta have settled their differences out of court last week, two days before their scheduled trial. Attorneys for Manning, Selvage & Lee and Jackson Spalding Ledlie, both multimillion-dollar PR houses… Continued
Industry Wrap-Up
March 31st, 1997 by PRNEWSRecord Number of Entries in for Silver Anvils It appears the New York-based Public Relations Society of America’s PR for its annual Silver Anvil awards was right on the mark this year. The PRSA, which… Continued