Stories by PRNEWS

Anticipating Managed Care’s Challenges, From Benchmarking to Contracting

June 25th, 1998 by

Successfully working your way through the managed care maze as a marketer or PR professional demands seizing non-traditional opportunities in areas like benchmarking, managed care contracting and marketing to employer groups. The bottom line to… Continued

PR News 1998 Salary Survey

June 22nd, 1998 by

PR NEWS’ 1998 Salary Survey is based on information gleaned from Marshall Consultants’s national database, which contains specifics on more than 16,000 communications professionals with agency and/or corporate backgrounds in these areas: corporate communications; public… Continued

Fast Facts on Job Skills

June 22nd, 1998 by

The five most sought after skills for PR communicators include: outstanding writing skills, using PR to help branding, ability to focus on consumer behavior, marcom expertise and employee communications expertise, according to Elisabeth A. Ryan… Continued

High-Tech, Healthcare PR Pays More According to Annual Survey

June 22nd, 1998 by

Compensation Generally On the Rise Through Benefits Packages Special to PR NEWS By Kathleen DesRosiers, Larry Marshall, Hugh McCandless Compensation for communications professionals rose by 6 to 7 percent last year, about the same as… Continued

Calendar

June 22nd, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15: PR NEWS Advanced Crisis Management & Media Relations Workshop, at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special… Continued

Career Trends

June 22nd, 1998 by

Investing In Employees’ Future If your firm is hiring younger employees, keep this advice in mind: 89 percent of those recently surveyed say that they would be more likely to stay with an employer who… Continued

Working the Web to Manage Your Career

June 22nd, 1998 by

The Web provides a plethora of sites that answer career questions, from how to write a cover letter, to finding a job in a foreign market. But finding the sites to fit your needs can… Continued

Ketchum Director: Client Loyalty Key To Climbing Ladder

June 22nd, 1998 by

Lorraine Thelian, senior partner and director of the Washington, D.C., office of Ketchum Public Relations, has been recognized for helping grow Ketchum’s revenues in the D.C. office to a projected $16 million in 1998 from… Continued

Starting A Business Requires More Than Good Ideas

June 22nd, 1998 by

NEW ORLEANS – Starting your own PR consultancy will require financial deftness and at least a year of start-up funds, not just a ledger of ideas, according to presenters at the International Association of Business… Continued

PR NEWS Exclusive Guide To Executive Recruiters

June 22nd, 1998 by

The recruiters on the following pages fill positions in public relations and related disciplines, such as marketing communications, investor relations, corporate communications and public affairs. Included in is, is information on fee structure, market specialization,… Continued