Stories by PRNEWS

The PR NEWS Nail Biter Award

June 22nd, 1998 by

Enter our drawing for the chance to win 50 percent off registration to PR NEWS Advanced Crisis Management & Media Relations Workshop, in San Francisco, Sept. 14-15. Just answer this question: "What news organization makes… Continued

JobTracker

June 22nd, 1998 by

Financial Services Corporate Communications/GREENE PERSONNEL CONSULTANTS PR Specialist – financial trade press experience – $55k Promotional writer – knowledge of insurance industry – $55k Graphic designer – computer graphics/Web graphics – $50k Production director -… Continued

Industry News

June 22nd, 1998 by

Media Relations Brill: Publishing Guru Or PR Genius? The launch of Brill’s Content is getting attention from all kinds of media outlets by nature and by design. Dow Jones Interactive, First Day, Newsweek, The New… Continued

PR Compensation Jumps 7% Over Last Year

June 22nd, 1998 by

Growth Tied to Better Benefits, Restructuring Results of the PR NEWS 1998 Salary Survey showing that compensation in the communications profession grew about 7 percent over last year is evidence of a PR bull market.… Continued

Mark Your Calendar

June 11th, 1998 by

June 14-17: American Association of Health Plans’ National Conference. Boston. 202/778-3269. June 17-18: Strategic Research Institute’s Direct-to-Consumer Marketing. New York. 800/599-4950. June 23-24: Quality Alert Institute’s "Using the Balanced Scorecard to Measure Corporate Performance" conference.… Continued

The News Monitor

June 11th, 1998 by

AHA Responds to ER Crisis With Guidelines Ravenswood Hospital’s image-shattering policy that prevented the ER workers from treating a 15-year old boy who eventually died outside its doors, received national criticism from President Clinton, who… Continued

Ad Abstract: Keeping Fresh Edge with ‘Fighting Mad’ PSA Campaign

June 11th, 1998 by

As one of 6,000 non-profit organizations vying for PSA coverage, the Muscular Dystrophy Association maintains top-of-mind awareness among news organizations with a steady flow of new material for editors. Its latest effort, "Fighting Mad" features… Continued

Advisory Boards Lay Foundation For Powerful Communications

June 11th, 1998 by

It is always impressive to pull new ideas out of your healthcare PR bag of tricks. But don’t lose sight of some classic seasoned elements of a marketing communications action plan that can leverage your… Continued

‘Take It Outside’ Second-Hand Smoke Campaign Opens Dialogue

June 11th, 1998 by

Using the voices of children who live with smokers, the Kansas Health Foundation (KHF) delivered a hard-hitting, plain-spoken message about second-hand smoke that reached more than 20 million in the market and got smokers to… Continued

On The Pulse: Trends & Surveys In the Healthcare Industry

June 11th, 1998 by

Hospitals Behind The Year 2000 Eight Ball Hospitals have not yet resolved the myriad of issues involving Year 2000 communications problems, according to a new study by information technology firm Gordon & Glickson in Chicago.… Continued