Stories by PRNEWS

Media Insight: Glamour

June 29th, 1998 by

350 Madison Ave, 11th Floor, New York, NY 10017-3704 Glamour’s realistic coverage of the fashion world gives it the reputation as an advocate for women of any size, shape or style. "We want women to… Continued

Notice!

June 29th, 1998 by

To learn more about managing a crisis, attend the PR NEWS Advanced Crisis Management & Media Relations Workshop, Sept. 14 and 15th at the Sir Francis Drake Hotel in San Francisco. PR NEWS subscribers receive… Continued

11-Year-Old Train Fire Case Signals Need for PR Crisis Management

June 29th, 1998 by

A lawsuit that has lingered since 1987 over the evacuation of a New Orleans neighborhood after a tank car caught fire in a nearby train storage terminal underscores the long-term effect of a crisis and… Continued

MS&L Shakes Up Hill With PR Campaign

June 29th, 1998 by

In an effort to unveil its new look, Manning, Selvage & Lee launched a campaign sending thin, red boxes to about 3,000 public relations and media relations firms or agencies, creating a mysterious roll-out campaign… Continued

The PR NEWS Nail Biter Award

June 29th, 1998 by

Enter our drawing for the chance to win 50 percent off registration to PR NEWS Advanced Crisis Management & Media Relations Workshop, in San Francisco, Sept. 14-15. Just answer this question: "What news organization makes… Continued

JobTracker

June 29th, 1998 by

Financial Services Corporate Communications/GREENE PERSONNEL CONSULTANTS PR Specialist – financial trade press experience – $55k Promotional writer – knowledge of insurance industry – $55k Graphic designer – computer graphics/Web graphics – $50k Production director -… Continued

Industry Briefs

June 29th, 1998 by

ON THE RADAR SCREEN AT&T PR Staff To Grow With TCI Merger Given that AT&T [T] is putting the final touches on a deal to acquire cable giant TCI for $30 billion, the PR department… Continued

Preparing for Communications Job Changes With a New CEO

June 29th, 1998 by

PR is sure to experience some re-organizational pains when a CEO is given carte blanche as a change agent. For example, Louis V. Gerstner Jr. joined IBM [IBM] in 1993 and recruited as VP of… Continued

Media Monitor Profiles

June 29th, 1998 by

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight, or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

Golden Arches Looks for 24-Carat Fix With PR, Marketing Adjustments

June 29th, 1998 by

New CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald’s Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American… Continued