Stories by PRNEWS

This new column, Upfront, will be written by Senior Editor Debra Zimmerman Murphey and appear monthly on page 2. If you have an idea for a column or an issue you would like us to… Continued

PR firms that want to expand their business into an emerging market better realize – it’s not your father’s Oldsmobile. It may not even be your older brother’s model. "The Growing Role of PR in… Continued

Public Relations Strong writer, publicist skills, recent experience. Send or fax samples to Attn: Public Relations, Pres., BN Group, 13 Emery Ave., Randolph, N.J. 07869 or Fax 973/366-5667. Public Relations Professionals The American Bar Association… Continued

The hype surrounding Y2K is clearing a path for communicators to educate key audiences about the critical issues and be a source of checks-and-balances, ensuring that companies and organizations are minding their infrastructure Ps and… Continued

If it’s been a while since you’ve taken your crisis plan for a test drive, pull it out and evaluate its performance in addressing your hospital’s risks and vulnerabilities, particularly during intense media scrutiny. Andrea… Continued

The Win Mathews Media Group (MMG), a healthcare PR firm in Rockville, Md., was awarded a five-year, $6.3 million contract in June to support the Office of Communications arm of the National Institute of Allergy… Continued

Xpedite Systems, an information distribution company in Eatontown, N.J., recently launched BANNERfx, a customized fax program that delivers high-quality graphics for healthcare professionals. The system was recently used by Healthcare Communications Group, a medical education… Continued

Agreements between healthcare product manufacturers and independent sales agents can potentially violate federal anti-kickback laws. These laws make it a crime to knowingly and willfully offer, pay, solicit, or receive any compensation to induce referrals… Continued

In one year, St. Joseph Healthcare System, has shaken the Albuquerque, N.M., market up with "Sister Rosalie," its outspoken brand-building icon. Ironically, the 95-year-old Catholic provider was deemed "a silent giant that is completely unpositioned"… Continued

Rx Drugs Getting Comparable OTC Brand Awareness Prescription drugs are achieving the same level of consumer awareness as over-the-counter drugs largely due to the FDA’s relaxed guidelines for television advertising, according to a new survey… Continued