Stories by PRNEWS

Savvy Marketing Strategies Can Salvage Medicare Plans, Lessen Risk

October 29th, 1998 by

More than 371 counties nationwide will witness a mass exodus from Medicare risk HMOs, according to The Managed Care Information Center (MCIC), an Internet-based healthcare publisher and market research company in Manasquan, N.J. These terminations… Continued

Y2K Crisis Planning

October 29th, 1998 by

Healthcare communicators realize that the Year 2000 bug is not just an IT problem, and your role now and post-Y2K is crucial. To gauge how prepared your organization is consider the following questions featured in… Continued

Media Insight

October 29th, 1998 by

America’s Health Network 2500 Universal Studios Plaza Orlando, FL 32819 If you’ve got a great story to tell you don’t have to beat the door down to get America’s Health Network (AHN) producers to consider… Continued

Job Tracker

October 29th, 1998 by

2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued

Mark Your Calendar

October 29th, 1998 by

November 9-11 Health Insurance Association of America’s Change, Challenge, and Opportunity: Charting a Course for the 21st Century annual forum. Coronado, Calif. 202/824-1787. November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public… Continued

The News Monitor

October 29th, 1998 by

Seniors Roll Up Sleeves For ‘Drive-Through’ Flu Shots To prepare mobility-impaired seniors for the flu season, St. Joseph Healthcare in Albuquerque, N.M., reached out by getting seniors to "drive-through" for their annual flu shots. The… Continued

Take Control of Your Image During Hospital Disasters, Media Scrutiny

October 29th, 1998 by

When disaster strikes, hospital communicators need to do a better job of addressing the barrage of media inquiries and assessing their risks before intense public scrutiny occurs. Of course there is no way to anticipate… Continued

Calendar

October 26th, 1998 by

October 25-27 "Linking Shareholders for Civic Society," Independent Sector, Denver, Adam’s Mark Hotel, 800/444-2326. October 30 "Intranet Communication Planning: Critical Solutions for Employee Communication," The Conference Board, The Roosevelt Hotel, New York, 212/339-0345. November 2… Continued

Market Research: Study Shows Food, Beverage Cos. Let ‘Em Go Easy

October 26th, 1998 by

If you work for a food/beverage or tobacco company and you’re looking for new ways to communicate benefits programs to employees, a just-released study may give you some much-needed fodder to plug your employer as… Continued

Media Bites

October 26th, 1998 by

The skinny on getting placement for your organization New Los Angeles Times edition targets D.C., New York and Northern California. On Oct. 5, the Times launched a new daily National Edition including sections devoted to… Continued