Stories by PRNEWS

Media Relations Software Platform for Growth

November 23rd, 1998 by

Next month, Capitol Hill Software of Lanham, Md., launches Version 3.0 of its PRoffice, with the upgrade rolling out to about 150 customers in the U.S. The upgrade includes online publications, including e-zines – a… Continued

An Unlikely Union Between Law & PR Provides Textbook Lessons in Communications

November 23rd, 1998 by

Maneuvering well through Washington, D.C. is no easy feat, but Richard Levick has carved out a spot in the nation’s capital and in the global community with a unique twist on the art of PR.… Continued

JobTracker

November 23rd, 1998 by

Public Affairs Specialist/$47,006-$61,090 (GS-12) The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service in Riverdale, MD, is recruiting for a public affairs specialist (vacancy#24-52-098, which closes on 12/18/98) at the GS-12 level. The… Continued

Industry News

November 23rd, 1998 by

McCurry MD of New Venture Former White House Press Secretary Mike McCurry is managing director of a new venture, The Public Strategies Group, the brainchild of government affairs and lobbying firm Public Strategies, Washington, D.C.,… Continued

Trends & Ideas

November 23rd, 1998 by

Inside Media Relations Blacks Trust Black-Owned Media Most, Study Says African Americans turn to local TV news as their most frequent information source, but it’s the black press they trust most to provide reliable consumer… Continued

PR Lessons Manifest in Contentious Election Campaign

November 23rd, 1998 by

As non-Presidential election campaigns go, Campaign ’98 featured some very tough races across the country in which ad budgets soared, tempers flared, reputations were maligned and the majority of voters stayed home – as usual.… Continued

Alliance Pipeline Project Turns to PR As Its Message Conduit

November 23rd, 1998 by

When the seven U.S. and Canadian companies sponsoring a $2.6 billion natural gas pipeline needed an information pipeline to educate audiences about this ground-breaking project, PR became their godsend. By last week, executives with the… Continued

California Company Lands in National Spotlight Unprepared

November 23rd, 1998 by

Murphy’s Law would have it that when you’re sitting on your haunches hoping for the media to knock, they probably won’t – and when you least expect it, your business can quickly become a household… Continued

Case Study: Promotions

November 16th, 1998 by

Danlee/DHM Gives Association a ‘Smoking’ Backyard Name A niche-oriented approach can help cook up innovative new ways to publicize an old market. That’s the recipe New Jersey-based PR firm Danlee/DHM took to bring home the… Continued

Calendar

November 16th, 1998 by

December 1-2 "Implementing the Balanced Scorecard in Corporate Organizations," Quality Alert Institute, San Francisco, 800/221-2114. December 7-8 "Relationship Marketing Strategies," Strategic Research Institute, Omni Hotel at CNN Center, Atlanta, 800/599-4950. December 7-9 "Domestic Securities Markets/… Continued