Stories by PRNEWS

No community-based outreach is complete without firmly established advocacy relationships. More and more healthcare organizations are looking to advocacy initiatives to strengthen community ties, deliver information to specific patient groups and prevent – or at… Continued

The lines are quickly blurring between offline and online marketing opportunities as PC-phobic consumers gain Internet access through their TV via a handful of interactive television (ITV) service providers. Methodist Health Care System is the… Continued

This new feature provides editorial staff updates of key health editors at top newspapers, magazines and newsletters. ARRIVALS American Health For Women: Andrea Clark, associate editor; Margery Gladstone, publisher. Phone: 914-238-1000; fax: 914-244-5656 Akron Beacon… Continued

The incredible consumer demand for online health information poses an exciting challenge and opportunity for hospitals to take more of a frontline position as expert resources. The greatest opportunities are in posting original news content… Continued

The Skinny On Getting Placement For Your Organization Elegant Bride, 1301Carolina Street, Greensboro, NC 27401, Phone: 336/378-6065 Described as the magazine for the bride with "discerning taste and style," Elegant Bride, published by Pace Communications,… Continued

International Herald Tribune 181, Avenue Charles de Gaulle, 92521 Neuilly Cedex, France The Parisian stereotype of snobbery apparently hasn’t rubbed off on the U.S. bureaus of this international daily paper. We thought we’d have to… Continued

The Skinny On Getting Placement for Your Organization No deals with CBNC’s Power Lunch if you don’t know the players. You’ll need to go behind-the-scenes to pitch the business news program, "Power Lunch," covering influential… Continued

Fast Company Magazine 77 North Washington St. 3rd Floor Boston, MA 02114-1927 This magazine for the new economy and workplace truly is the "new world of business," as contact with the staff is entirely by… Continued

Bacon’s Software: MediaSource System Requirements: Windows 95 on Pentium (minimum); Mac, PowerPC, or System 7. Functions: Media list compilation; contact management, ability to build and maintain histories and notes, schedule activities; clip analysis with more… Continued

If you’re in PR, media relations is one of the most important skills you need to have. Many Fortune 500s, even if they handle most of their communications in house, outsource media relations functions. Vollmer… Continued