Stories by PRNEWS

Media Blunders May Have Set the Stage for a Kinder, Gentler Press

November 16th, 1998 by

There is no dispute that media relations pros routinely strive to get in the good graces of the press. But how common – or rare – is it for the press to seek your good… Continued

Healthcare PR & Marketing News 1998 Salary Survey

November 12th, 1998 by

Care Providers This section provides salary information for key management and contributor positions within the local hospital-dominated provider environment with limited assumption of risk and limited integration of the care continuum. The results are based… Continued

Mark Your Calendar

November 12th, 1998 by

November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public Partnerships. Miami. 508/804-5428. November 12-13 Department of Health and Human Services’ Building the Next Generation of Healthy People consortium meeting. Washington, D.C. 800/367-4725.… Continued

Career News & Hot Tools

November 12th, 1998 by

Family-Friendly Employment Finding a family-friendly work environment is an increasingly important career goal, according to Working Mother magazine’s "Top 100" list of employers published last month. The businesses on this list – both large and… Continued

Surfing Gets Better for Healthcare Job-seekers

November 12th, 1998 by

Nothing beats good old-fashioned industry networking to find out about hot job opportunities. To complement these job search efforts, the Web is becoming more useful, helping surfers discover industry-specific opportunities. The key is patience because… Continued

Growing Marketing Budgets Call For Stronger Brand Identity

November 12th, 1998 by

In spite of the managed care squeeze on hospital operating budgets, providers are investing more dollars in marketing, according to a new study by the American Hospital Association’s Society for Healthcare Strategy and Market Development.… Continued

On The Pulse:Career Trends & Surveys

November 12th, 1998 by

Roadblocks to Better Jobs We are in one of the hottest job markets in over two decades so a number of highly qualified employees are rejecting more attractive offers due to four potential "deal-killers," according… Continued

Biggest Challenges

November 12th, 1998 by

The AHA’s Society for Healthcare Strategy and Market Development asked marketers what they were most challenged by. The responses may surprise you. Ironically, what didn’t top the list is the industry’s soaring consolidation or fierce… Continued

Healthcare Draws Big Bucks For Marketing/PR Agencies

November 12th, 1998 by

East-to-West-Coast Relocations Ideal for Risk-Takers Healthcare is among the most profitable agency categories for marketing and PR executives. Healthcare assignments command a hefty 79 percent salary premium compared to other industries like industrial manufacturing and… Continued

Exclusive Guide to Executive Recruiters

November 12th, 1998 by

The recruiters on the following pages place candidates in a full range of marketing, public relations and executive healthcare positions – from the integrated delivery systems, managed care and provider-side sectors to agency and corporate… Continued