Stories by PRNEWS

Council of PR Firms to Focus on Nitty Gritty of Corporate Reputation

February 15th, 1999 by

When the Humane Society of America caught Burlington Coat Factory trimming its parkas with dog fur, not coyote fur as advertised, both Burlington and its supplier, ACME International landed in the headlines. Burlington and ACME… Continued

Industry News

February 15th, 1999 by

On The Radar Screen McCurry Still Answering Questions – Without the Spin In his new role with PA firm Public Strategies, former White House Press Secretary Mike McCurry took the stage last week at American… Continued

Firms Wow Clients with Jazzy CD-ROMs

February 15th, 1999 by

… But Journalists Can Do Without Bells and Whistles Generally speaking, it might not be worth the time or expense of including newspaper and magazine reporters on your bells-and-whistles distribution list. It’s not that they… Continued

The People Page: New Hires and Promotions

February 8th, 1999 by

New Hires Advertising and marcom house Accent Communications, Boston, hires Patti Marxsen as senior account executive on the technology side; previously, she owned her own contracting business, The Write Woman, Boston. Cohn & Wolfe, New… Continued

Partnership Trains Youth to Be Anti-Smoking Advocates

February 8th, 1999 by

To extinguish tobacco’s "cool" image among teens, youth advocates are often the best messengers. This is the premise of the American Lung Association’s successful TATU outreach program (Teens against Tobacco Use) which scored a major… Continued

Calendar

February 8th, 1999 by

February 9 "Money Talks – How the Broadcast Media Covers Business," guests include producers from CNNfn and CNBC, The Publicity Club of New York, New York, 212/407-0719. February 12 "Silicon Valley Media Breakfast," Business Wire,… Continued

Key Contacts: Access Hollywood

February 8th, 1999 by

10 Rockefeller Plaza, Suite 820 New York, NY 10020 Phone: 818/526-7000 It’s hard to track down the producers of this entertainment and news-driven show. We found that their schedules are grueling, making for a tough… Continued

The Economist

February 8th, 1999 by

25 St. James St. London, England SW1A 1HG Editors at this weekly international business newspaper don’t break the stereotype of hard-nose newspaper journalists. Courting these bureau chiefs was no easy feat, as most weren’t concerned… Continued

Career Advice From Those Who Peg New Execs

February 8th, 1999 by

Since the corporate restructuring of the ’80s, career consultants have advised professionals that it’s essential that you manage your own career and not leave it up to your employer. So you know what you need… Continued

Avoid a Race Against the Clock: Communicate Y2K Issues Now & Often

February 8th, 1999 by

WASHINGTON, D.C. – Y2K is not the time for spin control. In the months before 1999 ticks to a close, PR professionals need to focus on providing reliable information about their corporate readiness, says Y2K… Continued