Stories by PRNEWS

"Corporate Conversation" is a new feature in PR NEWS. Because the universe of corporate PR/IR/marcom is immense, we’ll introduce you biweekly to a corporate communications executive. If you want to suggest someone to feature, send… Continued

PR NEWS spoke last week with Andy Hopson, president and COO of PUBLCIS Dialog. Here, he provides a connoisseur-of-the- deal’s view into the world of M&As – and the preservation of a PR agency -… Continued

The Hoffman Agency, one of Silicon Valley’s fastest-growing high-tech PR agencies, is seeking: PR professionals to manage our key storage and electronics industry accounts. The ideal candidates have four to six years of high-tech PR… Continued

BUSINESS DEVELOPMENTS Public affairs and government relations firm MWW, East Rutherford, N.J., has created a "play book" outlining what clients need to focus on when considering new locations and managing the site development of stores,… Continued

While the jury remains out on how damaging the millennium rollover will be, smart companies are still finding new ways to use Y2K to build their brands. Strategies vary, from crisis management firms that are… Continued

On The Radar Screen Firm Makes Real Imprint On Clients Boston-based Direct Results Group has taken branding to new heights by tattooing willing clients and employees with washable green, black, purple and blue company logos.… Continued

New Hires Burson-Marsteller, Washington, D.C., hires Amy Weiss as director in the public affairs practice effective May 3, 1999; Weiss announced her resignation as deputy assistant to the President and deputy press secretary at the… Continued

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television,… Continued

Trusting a vendor is always a business risk. Yet two companies, one a new-sprung PR firm, the other its start-up client, each took on a larger-than-usual gamble when they decided to sign off on a… Continued

901 Mission St. San Francisco, CA 94103 Phone: 415/777-7100 Fax: 415/896-1107 If you thought the easy-going attitude of the West Coast might open up your pitching doors, think again. Unfortunately, all you might find with… Continued