Stories by PRNEWS

Listen up pardners. Reporters receiving press releases that have nothing to do with their beats is so commonplace, we’re ready to rassle up a posse. The latest offense: A release titled, “News from the Houston… Continued

“The main goal of IMPRESS is to help people who use Kinko’s put their best face forward in terms of the way their documents look and feel,” says Eakeley. “With the burst in technology, there’s… Continued

Got experts? IMPRESS editors are impressed by name-brand contributors (read: business leaders with some claim to fame) who can offer meaty advice. “We’re bringing the experts to the little guy,” Eakeley says. The premier issue… Continued

c/o Forbes Special Interest Publications 28 West 23rd St., 10th Floor New York, NY 10010 212/367-3500 In an effort to provide a value-add for its customer base of small business owners, Kinko’s kicked off its… Continued

“Newspapers are a mile wide, but an inch deep. The Web is all about depth,” content guru Wendy Sexsmith told attendees at last week’s PR NEWS/Canada Newswire Strategic Online Communications Seminar in Toronto. Sexsmith is… Continued

When Goliath ignores David’s gripes online, David emails 50 of his friends, family members and neighbors, and tells them to start stockpiling rocks. Last year Intel Corp. tuned out early newsgroup gossip about its flawed… Continued

The Win When a client leaves a market it provides a unique opportunity for the PR agency to pursue business from the client’s local competitors. Sawchuk, Brown Associates’ (SBA) solid track record with Kaiser Permanente,… Continued

Earn Media Credibility with Expert-driven Accuracy The criteria for successful healthcare PR are analogous to the practice of good medicine. Effective healthcare PR is evidence-based, expert-driven, micro-focused, issue- oriented, patient-empowering and noncommercial. Providing healthcare information… Continued

Relatively speaking, the easy work on preventing teen pregnancy has been done. Nationally, teen pregnancy rates are dropping, due, in no small part, to aggressive abstinence- only programs. But in order to continue the downward… Continued

Although anti-tobacco advocates have appealed to the entertainment industry to make smoking less appealing and glamorous, Hollywood isn’t listening. Compared to the national rates of cigarette smoking, Hollywood filmmakers tend to exaggerate how popular lighting… Continued