Stories by Nick Wodzinski


Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships

November 15th, 2023 by

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating

November 14th, 2023 by

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

Computer Monitor screen, concept of overflowing inbox email and trying to garner a busy journalist's attention

Creating an Effective Press Kit: Key Components

November 10th, 2023 by

A ‘how to’ on creating a press kit that can impress editors and journalists.

The X new Twitter account on app on a iphone smartphone - Elon Musk has changed Twitter's logo, replacing its signature blue bird with a stylized X

Is it Time to Leave X? Social Media Strategies for a Potential Exit

November 2nd, 2023 by

Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).

Digital chatting artificial intelligence chatbot. Chatbot, chatGPT, robot application, conversation assistant concept. AI, Robot application and global connecting. Human feedback learning technology.

Helping PR Teams to Safely Surf the Generative AI Wave

October 30th, 2023 by

While AI promises productivity gains, we can’t forget about quality control.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an Oxford comma?

Explainer: How to Use Oxford Commas, per AP Style

October 25th, 2023 by

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

Shot of a businesswoman giving a presentation to her staff.

How to Foster a Culture of Authentic Internal Communicators

October 20th, 2023 by

What if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?

2023 PRNEWS Platinum Awards logo to advertise the winners.

2023 PRNEWS Platinum Awards Winners Unveiled

October 19th, 2023 by

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

Flat design concept of consulting, key account manager, business plan. Vector illustration for website banner, marketing material, business presentation, online advertising.

How to Launch a Communications Firm in a Recession

October 17th, 2023 by

Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.

latin family

Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month

October 12th, 2023 by

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.