Stories by Jenna Guarneri

In the public relations industry, where strategic communication and media relations are more than classroom concepts, internships allow students to immerse themselves in real-world campaigns, build a portfolio of successful projects, and hone their skills through mentorship and client interactions. Here are five ways to level up your PR internship programs this fall.

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

Great guest pieces deliver inspiring and empowering content that outlets want to publish and passion about a particular topic that ropes readers in. But one important element that is often overlooked is style. Here are some steps to help you score style points with an outlet and its readers.

For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.

Hahn’s Earned Lift Model approach to measurement calculates the expected business impact of a brand’s media mentions by examining earned media hits and observable changes in customer behaviors. Here’s how the method could matter to business’ bottom line ROI.

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.