Stories by Nicole Schuman

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Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

Will the Fox News Settlement with Dominion Voting hurt its reputation?

PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides

April 20th, 2023 by

This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.

Catharine Montgomery talks about equity in cannabis and PR.

[VIDEO] PRNEWS Live Discusses Equity in Cannabis and PR’s Role

April 20th, 2023 by

PRNEWS Live welcomed Catharine Montgomery, founder and CEO of The Better Together Agency. In honor of the 420 holiday, we discussed equity in the cannabis industry and how communication is helping get there.

The PRNEWS audience had an overwhelming majority opinion on the Bud Light crisis.

PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions

April 18th, 2023 by

Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.

Bud Light in an aisle at the grocery store.

PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow

April 13th, 2023 by

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

LinkedIn Live with Sandy Skees

[VIDEO] PRNEWS Live Discusses ESG Communications, Sustainability and Earth Month

April 13th, 2023 by

PRNEWS Live welcomed Sandy Skees, EVP, Purpose & Impact Global Lead at Porter Novelli. We discussed green washing and green hushing trends that have been circulating as of late, but what is also really happening when it comes to ESG, sustainability and purpose communications. 

LinkedIn Creator Mode on a mobile phone and laptop

Learning About LinkedIn: LinkedIn Live Best Practices

April 12th, 2023 by

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

AP Stylebook

AP Style Update: Climate and Environment

April 11th, 2023 by

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

2023 Headlines of newspapers in New York report on the previous days announcement of former President Donald Trump being indicted

PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s Arraignment

April 6th, 2023 by

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

when to stop social media posting during national tragedies

An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts

April 6th, 2023 by

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.