Stories by Nicole Schuman

As employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.

To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

One of the most important tactics in crisis communication strategy is reading your audience.

The day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.

Communicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.

Major League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer released a joint statement Monday (March 9, 2020) about the organizations’ preventative strategies surrounding coronavirus.

Brands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.

PR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.