Stories by Nicole Schuman

The Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR.