Today, we’re getting inside the head of Ashley Sasnett, digital strategist, digital strategy and web experiences at Equifax, who will be speaking on career paths in social media. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which will take place Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
Stories by Nicole Schuman
#SSU2020 Speaker Q&A: Ashley Sasnett on Career Paths in Social Media
August 6th, 2020 by Nicole SchumanHow to Get Better Quotes for Press Releases
August 4th, 2020 by Nicole SchumanUnfortunately not every organization can boast of a true wordsmith. And that is where public relations professionals can really lend a hand. With so much content infiltrating journalists’ inboxes it can be difficult to create a memorable press release. Including an unforgettable quote can stop readers in their tracks, encouraging them to take a closer look at the story.
Pandemic Leads Communicators to Adjust Messages and Delivery Modes
August 4th, 2020 by Nicole SchumanAs the pandemic has changed many aspects of life and business, it’s natural to think communicators are adjusting their messages and how they’re delivered. Nicole Schuman of PRNEWS found PR pros at brands and organizations are making subtle and significant changes in the wake of the pandemic.
Communications Mystery: The Mets and the Missing Baseball Player
August 3rd, 2020 by Nicole SchumanLike a Nancy Drew page-turner, Sunday’s mystery of the vanishing baseball player took a shoddy communication road not many PR pros would care to ease on down. Yoenis Céspedes, an outfielder and DH for the New York Mets, chose to opt out of the rest of the 2020 Major League Baseball season. But before that acknowledgement, the Mets issued a statement suggesting the blockbuster player was missing.
Australian Premier Releases Impressive Coronavirus Statement
July 30th, 2020 by Nicole SchumanPremier Daniel Andrews released the type of statement that could serve as a sympathetic guide for other government officials who need to deliver difficult news. Andrews’ tone is succinct and forward, but also personable and easy to read—clear of most medical jargon.
The Top Communications Clichés and How to Avoid Them
July 29th, 2020 by Nicole SchumanWhile it may seem easier in the moment to insert “said-phrase-here,” using clichés and turnkey phrases sometimes causes readers to gloss over information and in the worst case—stop reading. We asked PR writing coaches for suggestions to counter bad writing (including our own).
Google, MLB Show a Necessity for Flexibility in Communications
July 27th, 2020 by Nicole SchumanIf a global business behemoth like Google can pivot quickly to address COVID-19 concerns, many other organizations may be asked follow and keep employees informed. Planning ahead instead of reacting to a crisis seems to be de rigueur for communicators. It’s a smart move.
Launching Employee Resource Groups Can Promote DEI Goals
July 24th, 2020 by Nicole SchumanWhen it comes to communicating a commitment to equality to employees, actions speak louder than words. Many companies have launched employee resource groups or ERGs, in which employees volunteer to lead a focused group with clear missions, goals and objectives to contribute to the overall organization.
All Eyes are on MLB for Opening Day
July 23rd, 2020 by Nicole SchumanWhile sports may seem a frivolous priority for some, for many fans in this country, of baseball in particular, the game provides a comfort of routine and a celebration of summer. With not much to celebrate throughout the first half of 2020, Americans are welcoming any kind of distraction and all eyes will be on Major League Baseball tonight.
Trump Provides Media Training Lessons in ‘Fox News Sunday’ Interview
July 20th, 2020 by Nicole SchumanRegardless of the viewers’ opinions of the Trump/Wallace interview, it did provide several points of instruction for media training. Whether they are working with an executive, small business owner or the president of the United States, it’s important for communications professionals to prepare not only themselves, but their spokespeople, to the best of their ability.