Stories by Nicole Schuman

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Snckers Satisfortunes NFL football team branded candy bar

PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings

September 5th, 2024 by

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

Empty American presidential podium with a microphone against a white background, symbolizing public speaking, conferences, or political events

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

August 22nd, 2024 by

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

Brian Tyler Cohen discusses a Trump press conference on his YouTube channel

PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools

August 16th, 2024 by

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: What is an Annual Report?

August 15th, 2024 by

Today we review the components of an annual report and where it belongs in a communications strategy.

Modern library interior with white shelves full of countless books.

Book PR Embraces Digital Media

August 9th, 2024 by

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.

Governor of Minnesota Tim Walz has Big Dad Energy as he attends the rally in Liacouras Center at Temple University in Philadelphia, PA on August 6, 2024 as he was introduced by Vice President Kamala Harris as running mate

PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic

August 8th, 2024 by

This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.

Steve Nedoroscik at the Olympics

Top Tips: PR Advice for Overnight Sensations

August 2nd, 2024 by

For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.

Wasim Khaled, CEO, Blackbird.AI

[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation

August 2nd, 2024 by

This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.

former President Donald Trump gets interviewed at National Association of Black Journalists Conference on July 31, 2024

PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives

August 1st, 2024 by

In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.

President Biden Speech July 24

PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever

July 25th, 2024 by

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On… Continued