Stories by Nicole Schuman

Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.

PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to. 

We reached out to the PR community, asking for their 2025 resolutions—professional AND personal. The responses bring a renewed sense of hope and excitement for the communications industry, with all of these great ideas and goals being set.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.