Stories by Nicole Schuman

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MacDill Air Force Base, Florida, is shown Sept. 27, 2024, flooded after Hurricane Helene

PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers

October 3rd, 2024 by

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

amazon boxes on conveyor belt

PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts

September 26th, 2024 by

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Headshot of Laura Bremer

[VIDEO] PRNEWS Live Discusses Mental Health Advocacy for Employees

September 26th, 2024 by

In recognition of National Suicide Prevention Month PRNEWS and Laura Bremer, President-U.S. at Citizen Relations, discussed the agency’s evolution to take people-first culture to the next level, with mental health advocacy as a key component.

Taco Bell shows National Taco Day moving on a calendar graphic

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

September 19th, 2024 by

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

- Twitter new logo X. Twitter changed app logo with X. Twitter news. X new social media.

PR Roundup: X on the Decline, Harris’s Face Off, Call for Presentations

September 12th, 2024 by

This week’s PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.

Taylor Swift's Instagram story about her 2024 presidential endorsement in which she is holding her cat

Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons

September 11th, 2024 by

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

Snckers Satisfortunes NFL football team branded candy bar

PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings

September 5th, 2024 by

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

Empty American presidential podium with a microphone against a white background, symbolizing public speaking, conferences, or political events

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

August 22nd, 2024 by

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

Brian Tyler Cohen discusses a Trump press conference on his YouTube channel

PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools

August 16th, 2024 by

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.