Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Stories by Lucia Davis
These are the Barcelona Principles You Should Internalize
May 15th, 2013 by Lucia DavisTake a look at one PR expert’s Barcelona Principles cheat sheet.
Writing Pointers Every Communications Pro Should Memorize — Today
May 14th, 2013 by Lucia DavisHere are a few crucial writing tips that PR professionals need to incorporate now.
PR News Video of the Week: 5/10
May 10th, 2013 by Lucia DavisThe PR News video of the week is “This Is Water,” an homage to the late author David Foster Wallace and his 2005 Kenyon College commencement speech.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
May 8th, 2013 by Lucia DavisAmy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
3 PR Tips for Bracing Your CEO for a Tough Interview
May 8th, 2013 by Lucia DavisCoca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away
May 6th, 2013 by Lucia DavisGreat communicators are usually great writers, and great writers create great PR.