A former chairman of Burson-Marsteller Jim Lindheim takes you inside a PR crisis, where he emphasizes the importance of solving issues within and outside the C-suite and boardroom. His insight into crisis also forms the basis for his recent novel, which he teases here along with excellent crisis-management tips.
Stories by Jim Lindheim
Former Burson Chair’s ‘Novel’ Crisis Plan Targets Internal, External Elements
February 20th, 2019 by Jim Lindheim
A Novel Approach to Crisis Management: Focus on Internal and External Factors
February 1st, 2019 by James LindheimThe maxim for writers is “write what you know.” Jim Lindheim followed that advice. The former Burson-Marsteller chairman has just written “Spin,” a novel with a PR crisis at its center. In this hybrid column, Lindheim offers a glimpse of the novel and provides best practices from years in the crisis-management trenches.