The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
Stories by Bill Miltenberg
What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration
March 6th, 2012 by Bill MiltenbergGoogle shared statistics with the New York Times to prove that its social network is alive and well.
Public Relations Redefined and Deconstructed
March 2nd, 2012 by Bill MiltenbergPRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.
It’s Storytelling Time for Brands on Facebook
February 29th, 2012 by Bill MiltenbergNow that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?
Going Long Term: 4 Tips for Sustaining a PR Campaign
February 29th, 2012 by Bill MiltenbergConover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.
NBA All-Star Weekend Highlights the League’s Global Social Media Reach
February 27th, 2012 by Bill MiltenbergWith 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.
Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One
February 27th, 2012 by Bill MiltenbergPinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.
Big Brands Already Enjoying Their Oscar Moments on Social Media
February 24th, 2012 by Bill MiltenbergBrands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.
Former Times Chief’s New Gig Further Blurs Media/PR Divide
February 22nd, 2012 by Bill MiltenbergFormer New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.
Do-It-Yourself PR Essentials for Small Businesses
February 22nd, 2012 by Bill MiltenbergPR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.