Stories by Andrew Byrd


#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth

May 9th, 2022 by

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Many people are opting out of Mother's Day emails due to trauma.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing

May 5th, 2022 by

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

riders on public transportation wear masks

Updating Websites is Best Move in a Confusing COVID Moment

April 27th, 2022 by

It’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.

Jeanine Liburd of BET talks about the importance of social change for companies.

BET Social Impact Chief: Social Change is ‘a Long Game’

April 21st, 2022 by

Developing your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.

earth day_little girl

The Role of ESG Reports in Creating a Sustainable Future

April 19th, 2022 by

These annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.

When Well-Managed Controversy is a Plus: The Rise of Lil Nas X

April 7th, 2022 by

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?

Kirsten Dunst, Jane Campion, Benedict Cumberbatch attend The Power of the Dog premiere

Campion’s Gaffe Highlights Delicate Art of the Punchline

March 21st, 2022 by

During her speech at the Critics’ Choice Awards, Jane Campion’s remarks were seen as minimizing the Williams sisters’ legacy. 

PR Advice for Openly Political Artists: Know the Consequences

March 1st, 2022 by

PR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.

The Communicator’s Role in Battling Unconscious Bias

February 11th, 2022 by

Despite progress in DEI efforts, unconscious bias continues to creep into the workplace. How can communicators play a role in battling this issue?