PR News will announce the winners of its 2017 Agency Elite Awards at its annual Platinum PR & Agency Elite Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2017. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.
The 2017 Agency Elite Award finalists are listed below. The winners will be announced at the Sept. 14 luncheon in New York, as will the winners of PR News' 2017 Platinum PR Awards.
The 2017 Platinum PR & Agency Elite Awards luncheon will be co-hosted by TV personality Ryan Serhant of Bravo's hit series “Million Dollar Listing.” Serhant, who has been featured on the series since its inaugural season in 2012, is more than just a real estate pro. In 2007, he landed the role of Evan Walsh on the soap opera “As the World Turns,” a character he played for two seasons. He also starred in Noah Baumbach’s 2014 feature film “While We’re Young” alongside Ben Stiller, Naomi Watts and Amanda Seyfried.
2017 PR News Agency Elite Award Finalists
Agency "Awe" Professional Award
- Brad Burke, Weber Shandwick
- Andrea Margolin, FleishmanHillard
- Anya Nelson, Zazil Media Group
- Dan Simon, Vested
- Alexander Slater, Clyde Group
Agency Team of the Year
- CLS Strategies
- Gavin
- I The Grove
- W Group New York
- J Public Relations
- Ring Communications
- Volume Public Relations
Advocacy
- PACO Collective - Greatest Gift In The World
- Schmidt Public Affairs - Council for Quality Respiratory Care
- SCLBITS - Cook. Eat. Think.
- Thatcher+Co. - Lock Down Your Login
- TogoRun - National Hemophilia Foundation: The Red Tie Challenge
Business to Business
- 10Fold Communications - Barefoot Networks Launches, Leaving a Big Footprint
- iMiller Public Relations - Launch of Packetfabric
- RF Binder - Harnessing the Power of Algae: TerraVia’s Presence at IFT 2016
- Schafer Condon Carter - IDEAL National Championship
- Stein IAS and Ingredion (EMEA) - The Good Clean Food Campaign
Cause/CSR
- JPA Health Communications - Together for Safer Roads
- Lippe Taylor - 5th Anniversary of Cetaphil and Camp Wonder Partnership
- MissionCTRL Communications - Death to Diesel
- PPR Worldwide - Dell and Adrian Grenier Ship with First Ocean Plastics Packaging in Industry
Community Relations
- Schmidt Public Affairs - Operation Troop Treats
- Ten35 - Blue Moon: Mosaics for Change #SomethingsBrewingRiNo
- Ten35 - City Year Chicago: MLK Day of Service 2017
Community Relations/Volunteer Programs
- Bozell - Free Ad Day
- FleishmanHillard - FH4Inclusion
- Matter - Helping Hands Matter
Consumer Marketing
- Blonde 2.0 - Livia: A Painfully Good Campaign
- Cohn & Wolfe - PANDORA Jewelry Brings Style to the Center Stage at Coachella
- No Limit Agency - Checkers & Rally's Wiener Wars
- RF Binder - Thrive Brand: Harnessing the Power of Algae
Content Marketing
- C-4 Analytics Drives JM Lexus Toward Smashing a Sales Record, Creating a New World Record for New Car Sales
- The Hoffman Agency - Sony Music and Life Site Now Hits the Right Notes
Crisis Management
- The Hoffman Agency - Addressing a Lingering Crisis Nearly Two Years after the Incident Calls for Unconventional Actions
- Red Flag Consulting - Wake Up and Smell The Communications
Digital/Social Media
- BPCM - Maybelline New York Celebrates FH17 Launches with the Ultimate Winter Wonderland Experience
- King Media - Tabor Hill USA Today 10Best Voting Campaign
- NJI Media - Business Roundtable's Upgrade America Campaign
- RF Binder - Thrive Brand: Harnessing the Power of Algae
- TopFire Media - i9 Sports Drives Franchise Growth through Facebook
Integrated Communications
- 5w Public Relations - Lycored #rethinkbeautiful Campaign
- The Axis Agency - Pine-Sol Makers of Home
- Bank of America with Burson-Marsteller - Get More from Your Budget with Cash Back
- Cohn & Wolfe - PANDORA Jewelry Brings Style to the Center Stage at Coachella
- Hunter Public Relations - Smithfield Hog Wild Throwdown
- Red Flag Consulting - Wake Up and Smell The Communications
Internal Communications & Diversity Programs
- Ketchum - LaunchPad: We give everyone the opportunity to launch their career at Ketchum
- S. Postal Service - Western Word
Marketing Communications
- Hunter Public Relations - Johnnie Walker & Wilmer Valderrama Walk the U.S. - Mexico Border to Take a Stand for Diversity
- Thatcher+Co. - Roots of Knowledge: Utah Valley University
- TURNER - Road to Mighty
Marketing to Women
- Blonde 2.0 – Livia: A Painfully Good Campaign
- IW Group, Inc. - Aritaum
Media Relations
- Bhava Communications - Usermind Launch Campaign: Leading the BizOps Revolution and Triggering a Flood of Leads
- Bullfrog + Baum - EAT (RED) SAVE LIVES 2016
- Etched Communication - H-GAC: Road Warriors for Smarter Commutes
- The Hoffman Agency - Showcasing La French Tech To The World
- ICR + USCR - A Breakthrough in Reputation & Growth
- Lippe Taylor - Revlon Love Is On Ciara Launch
- Murphy O'Brien - Paul Ferrante
- O'Malley Hansen - Humane Society of Missouri Goes Viral with Shelter Buddies Reading Program
- Schmidt Public Affairs - Operation Troop Treats
- SiteMedia Ltd. - The First Bionic Cat Pooh
- Ten35 - City Year Chicago: MLK Day of Service 2017
- Teuwen Communications - Bordeaux: Changing the Conversation
- TURNER - Bermuda’s Adventurous Side
- Zazil Media Group and Sabrina Levine Communications - Adorama's "Top Photographer with Nigel Barker"
Media Training
- DEVENEY - Ruth's Chris Steak House - Chef Executive Media Training
- Vested - Preparing Management for High-Stakes Transaction
Multicultural Marketing
- Hunter Public Relations - Buchanan’s “Es Nuestro Momento"
- National Pork Board and Republica - "The Taste of Now"
Nonprofit/Association
- Edelman - Aurora Prize for Awakening Humanity
- JPA Health Communications - Treatment Advocacy Center: A Bed Instead
- SiteMedia Ltd. - NowWeMove
- Ten35 - City Year Chicago: MLK Day of Service 2017
- Thatcher+Co. - Lock Down Your Login
- TogoRun - National Hemophilia Foundation: The Red Tie Challenge
Product Launch
- 5w Public Relations - Rowenta Debuts Latest Innovation in Garment Care: #IronAnything
- Diffusion PR - Binge Watching to Victory: Breaking a world record and launching CyberLink’s PowerDVD to mainstream audiences
- EPIC Creative - Steiner 450 Tractor Product Launch: Live Streaming Press Conference
- Lippe Taylor - SculpSure: A Better Way To Lose Fat Has Come To Light
- Stein IAS and Ingredion (EMEA) - Novation Rice Starch
Promotion of Firm (marketing, advertising, PR)
- DEVENEY - Engagement Agency Launch
- Havas PR - Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
- Stein IAS - Cliché Killers
- Version 2.0 Communications - Feeling the Love: How Version 2.0 Tapped Valentine's Day to Launch its Content Practice
Public Affairs
- ON Twin Forks And DAVIES - Blowing Wind in the Face of Opposition
- Thatcher+Co. - Lock Down Your Login
- Ulled Asociados - Cosentino Group
Publicity
- PMK*BNC - Call of Duty XP 2016: Leveraging the Power of Influencers to Make the Biggest Call of Duty Fan Event in History an Unforgettable Pop Culture Event
- Scott Circle - The #UNCENSOREDDC Campaign Takes the District by Storm
Reputation Management
- The Hoffman Agency - Addressing a Lingering Crisis Nearly Two Years after the Incident Calls for Unconventional Actions
- Red Flag Consulting - Wake up and smell the communications
- SCLBITS - Cook. Eat. Think.
- Thatcher+Co. - Roots of Knowledge: Utah Valley University
Search Engine Optimization
- Arketi Group - UL’s Search Marketing Campaigns Soar Above Expectations
- C-4 Analytics Drives JM Lexus Toward Smashing a Sales Record, Creating a New World Record for New Car Sales
- The Hoffman Agency - Sony Music and Life Site Now Hits the Right Notes
Thought Leadership
- PAN Communications - Establishing SAP Hybris CMO Thought Leadership
- Stein IAS and Trelleborg Marine Systems - A Smarter Approach to Marine Engineering
- Ulled Asociados - Cosentino Group