2013 PR People to Watch: Emily Schildt

Emily Schildt, Director of Digital Engagement, Chobani

Emily Schildt has driven Chobani’s transformation from a niche specialty food to a yogurt aisle leader in just three years—all without a national television-advertising budget. Schildt has expanded the brand’s internal digital team from one to 14. And her multifaceted strategy and thought-provoking content has established trust and positive emotion for the brand, disrupting a once-sleepy category historically dominated by industry giants. She has earned the recognition in media outlets such as Entrepreneur, Bloomberg Businessweek, Fast Company, Time and Forbes.