2013 PR People to Watch: Michelle Sing, Ernst & Young LLP

Michelle Sing, Supervising Associate, Ernst & Young LLP

Michelle Sing has been a member of the EY Americas public relations team for two years. She has exceeded expectations, earning praise from the practices she leads, as well as throughout the organization. Her high performance and unique skill set led to her recent promotion within the firm, as well as a featured profile in PRSA Tactic’s April 2013 issue.

While Sing has worked across a number of EY service lines, helping to secure significant top-tier media coverage along the way, her primary, day-to-day role now is leading EY Advisory’s (consulting) Health Care, Life Sciences, Consumer Products and Customer groups. In fact, she built the PR and media strategy for each of these practices from the ground up. The Health Care practice’s volume of media coverage has grown by over 400% since Sing began leading its PR efforts.