As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
Archive: January 2015
Inserting ‘Behavior Design’ into Your PR Effort
January 19th, 2015 by Liz GuthridgeAs PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.
Better Use of Data Analytics a Major Theme at CES ’15
January 19th, 2015 by PRNEWSWhile PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.
8 Martin Luther King, Jr. Quotes on Communication and Leadership
January 16th, 2015 byRev. Dr. Martin Luther King, Jr. is known as one of history’s best communicators. In his writing, he employed a rich feast or oratorical strategies and stylistic devices, and he displayed a command of grammar and a comprehensive understanding of how to organize a speech for maximum impact. Here are some of his most memorable remarks on communication and leadership.
Google Shows Brands How to Include Social Profile in Search Results
January 16th, 2015 by Steve GoldsteinGoogle now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.
Google for Communicators: A Q&A With Christopher Penn
January 15th, 2015 by Mark RenfreeChristopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
PR Insider: It’s Time for PR People to Think Like Start-Up People
January 15th, 2015 by Margarita PekerBrainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
3 PR Takeaways From Chipotle’s ‘Pulled’ Pork
January 15th, 2015 by Steve GoldsteinNo company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
Facebook Rolls Out ‘Facebook At Work’
January 14th, 2015 by Matthew SchwartzWith Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.
5 SEO Tips to Help Your Content Stand Out from the Competition
January 14th, 2015 byCrafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.