Winner: Accenture – accenture.com Accenture.com is the dynamic online presence for Accenture, a $28.6 billion global management consulting, technology services and outsourcing company. In December 2013, Accenture launched Accenture Digital to deliver integrated digital business… Continued
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Digital PR Awards: New Site
October 13th, 2014 by Chris SeymourNew Site Winner: Booz Allen Hamilton – Guard Your Health Booz Allen Hamilton was challenged with developing a communications program that would provide the needed tools, information, and resources Army National Guard citizen-soldiers and their… Continued
2014 PR News Agency Elite Awards: Integrated Communications
October 13th, 2014 by Jennifer SilberCo-Winner: MGSCOMM – MilkPEP MGSCOMM had a very specific goal in mind for Project Breakfast: to capitalize on the fastest-growing minority in America and create an advertising campaign that would be attractive to Hispanic families… Continued
Digital PR Awards: Online Community
October 13th, 2014 by Chris SeymourWinners: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook. Biosector 2… Continued
Digital PR Awards: Online Newsroom
October 13th, 2014 by Chris SeymourWinners: AT&T with FleishmanHillard – AT&T’s Social Newsroom and MasterCard – The MasterCard Engagement Bureau: Brand Publishing Around the World AT&T with FleishmanHillard – AT&T’s Social Newsroom From passive to active. From corporate to social.… Continued
Digital PR Awards: Intranet
October 13th, 2014 by Chris SeymourWinner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued
Digital PR Awards: Podcast or Videocast
October 13th, 2014 by Chris SeymourWinner: AT&T Corporate Communications – Around the Globe, AT&T employee newscast AT&T’s Around the Globe was inspired by an offhand comment from a senior officer who said he wished they could present company news in… Continued
Digital PR Awards: Public Affairs Campaign
October 13th, 2014 by Chris SeymourWinner: Capitol Media Partners – Bowe Bergdahl’s Platoon Members Speak In May 2014, President Obama held a White House Rose Garden ceremony to celebrate a prisoner swap that brought home U.S. Army soldier Bowe Bergdahl,… Continued
Digital PR Awards: Redesign/Relaunch of a Site
October 13th, 2014 by Chris SeymourWinner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued
Digital PR Awards: SEO (Search Engine Optimization)
October 13th, 2014 by Chris SeymourWinner: 451 Marketing – AstraZeneca’s Remedy 451 Marketing set out to put AstraZeneca Jobs at the forefront of all qualified searchers and it succeeded. Starting in August 2013, 451 Marketing prescribed a comprehensive search and… Continued