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As PR agencies grow, positions become more specialized and employees begin to fit more neatly into certain, defined roles. As this occurs, it is critical for PR managers to reevaluate their employee classifications to determine which employees should be classified as exempt (not eligible for overtime) and non-exempt (eligible for overtime).

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […]

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.