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In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO. It’s not pretty.   In our second edition of Clip Critique, we see the CEO of RIM Inc.,… Continued

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.

Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary.

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.

With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.